BSBA, major in Marketing Management

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Bachelor of Science in Business Administration
major in Marketing Management

Fuel your career in business and marketing with the Bachelor of Science in Business Administration majoring in Marketing Management. Gain strategic insights, consumer-centric approaches, and cutting-edge marketing skills.

Bachelor of Science in Business Administration major in Marketing Management
Accreditation
  •   Level IV Reaccredited Status
  •   CHED Center of Development


    • Contact us
  •   2nd Floor DVG Building
  •   032 – 4168336
    253-4384 local 205
  •   Program Coordinator
Program Description

The Bachelor of Science in Business Administration major in Marketing Management program aimed to produce a globally relevant graduates equipped with the knowledge and skills that focuses on the essential areas in marketing such as: marketing research, integrated marketing communication, brand management, product management, distribution management, client relationship management, pricing strategy, strategic marketing management, information technology and entrepreneurial management. The program is designed to develop the students to become responsive to the changes in both domestic and global business environment.

  The Bachelor of Science in Business Administration is a 4-year degree program. It is an interdisciplinary and problem-focused program. It utilizes an integrated approach to study the interrelationship among the functional Areas of Business, namely: Financial Management, Marketing Management, Human Resources Management and Operations Management, and examine how the effective orchestration of these different components of business operations can lead to organizational success. At the end of the program, the students are expected to appreciate the economic, social, technological and legal environments within which all business must operate.

Program Educational Objectives (PEO)

Graduates of the Bachelor of Science in Business Administration are expected to demonstrate the following within three (3) to five (5) years after graduation:

  • KNOWLEDGE, SKILLS & VALUES : Demonstrated broad and coherent knowledge and skills in the field of study for professional work, acquired as a graduate of Business Administration or any related field.
  • APPLICATION : Applied the knowledge in professional/ creative work or research in a specialized field/sector of Finance, Marketing, Human Resource and Operation Management and/or for further study.
  • DEGREE OF INDEPENDENCE : Worked with a substantial degree of independence and or/in teams of individuals in related fields with minimal supervision.
Program Outcomes
  • Technical Competencies
    • Perform the functional areas of business.
    • Conduct business research.
    • Articulate and discuss the latest developments in the specific field of practice.
  • Business Acumen
    • Analyze the business environment to innovate business ideas for strategic direction.
    • Apply appropriate decision making tools to critically, analytically, and creatively resolve business issues and drive results.
    • Manage a strategic business unit for economic sustainability.
    • Communicate effectively both orally and in writing using the universal language.
    • Collaborate effectively with other stakeholders and manage conflict in the workplace.
    • Work effectively and independently in multi-disciplinary and multi-cultural teams.
  • Leadership & Governance
    • Demonstrate commitment to good corporate governance and social responsibility.
  • Information & Communications Technology
    • Acquire digital proficiency in analyzing data to effectively communicate information to stakeholders for decision making.
  • Ethics, Integrity & Accountability
    • Exercise high personal, moral, and ethical standards.
    • Demonstrate the institution’s core values: LEAD and SERVE.
Career Opportunities

Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies.

  They may apply for roles such as:
  • Marketing Executive
  • Sales Account Executive
  • Market Researcher
  • Digital Marketing Executive
  • Market Analyst
  • Brand Executive
  • Marketing Communications Officer
  • Management Trainee
  • Marketing Assistant / Coordinator
  • Marketing Manager
  • Marketing Director
  • Marketing Counsultant
  • Sales Associate
  • Product/Brand Manager
  • Distributions Officer/Manager
  • Public Relations Officer
  • PR Advertising Assistant
  • Marketing Events Officer
  • Events Management Associate
  • Media Planner
  • Social Media Specialist
  • Social Media Manager

JOIN US AND BUILD YOUR FUTURE!

At University of the Visayas, we take pride in offering quality training programs that open doors to exciting career opportunities. Join us, and let's build your future together. For more information and enrollment details,  contact us today. Your journey to a successful career starts here!