bachelor of
science in
Business Administration major in Marketing Management
PROGRAM DESCRIPTION
The Bachelor of Science in Business Administration is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them. The marketing concepts and specialized activities like marketing research, selling, and product planning and development, etc. are designed to prepare the students to become proactive participants in the lucrative world of business. The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility.
PROGRAM OUTCOMES
BS Business Administration
PO1. Perform the functions of management, employ concepts that underlie the functional areas of business, and apply decision making tools to critically, analytically, and creatively make informed decisions to drive results. (PQF 6, ILO 2, ILO 3)
PO2. Apply digital proficiency in analyzing data to effectively communicate information to stakeholders for decision making. (PQF 6, ILO 4)
PO3. Work independently and communicate effectively in multi-disciplinary and multi-cultural teams. (PQF 6, ILO 1, ILO 6, ILO 7)
PO4. Demonstrate corporate citizenship and social responsibility by exercising high personal moral and ethical standards. (PQF 6, ILO 7)
PO5. Analyze business environment for strategic direction. (PQF 6, ILO 1, ILO 3, ILO 5)
PO6. Prepare strategic plans. (PQF 6, ILO 1, ILO 6)
PO7. Innovate business ideas based on emerging industry. (PQF 6, ILO 1, ILO 6, ILO 7)
CAREER OPPORTUNITIES
Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies. They may apply for roles such as:
- Marketing Executive
- Sales Account Executive
- Market Researcher
- Digital Marketing Executive
- Market Analyst
- Brand Executive
- Marketing Communications Officer
- Management Trainee
- Marketing Assistant / Coordinator
- Marketing Manager
- Marketing Director
- Marketing Counsultant
- Sales Associate
- Product/Brand Manager
- Distributions Officer/Manager
- Public Relations Officer
- PR Advertising Assistant
- Marketing Events Officer
- Events Management Associate
- Media Planner
- Social Media Specialist
- Social Media Manager
