Business Administration major in Marketing Management
The Bachelor of Science in Business Administration is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them. The marketing concepts and specialized activities like marketing research, selling, and product planning and development, etc. are designed to prepare the students to become proactive participants in the lucrative world of business. The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility.
Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies. They may apply for roles such as Marketing Executive, Sales Account Executive, Market Researcher, Digital Marketing Executive, Market Analyst, Brand Executive, Marketing Communications Officer, Management Trainee, Marketing Assistant / Coordinator, Marketing Manager, Marketing Director, Marketing Counsultant, Sales Associate, , Product/Brand Manager, Distributions Officer/Manager, Public Relations Officer, PR Advertising Assistant, Marketing Events Officer, Events Management Associate, Media Planner, Social Media Specialist, Social Media Manager
2nd Floor DVG Building