(032) 253-6413 | Colon St., Cebu City, 6000 Cebu, Philippines [email protected]



An internationally recognized private non-sectarian university committed to academic excellence, transformational and innovative education.


To attain its vision, the university lives-up to the following:

  • Build and embrace a sustainable research culture among students, faculty and non-teaching staff in support of its academic programs and community extension thrusts.
    Functional strategy: RESEARCH

  • Develop the talents and potentials of the students towards the practice of professions to be responsive to the changing local and global industry requirements.
    Functional strategy: INSTRUCTION

  • Capacitate a community guided by the university extension program and be a catalyst for social transformation.
    Functional strategy: EXTENSION

  • Develop a community of God-centered, nationalistic, and globally competitive professionals
    with proactive values and attitudes.
    Functional strategy: VALUES


  • Produce, present, and publish multidisciplinary research outputs.
  • Provide competent professionals relevant to the demands of the local, national and global markets.
  • Equip the faculty with the necessary competencies to effectively transfer knowledge and technology.
  • Enable stakeholder to live-up to the Visayanian spirit, beneficial to the community.


  • To come-up with an outcomes-based and research-oriented academic resources across all disciplines.
  • To increase faculty and student involvement in research undertakings.
  • To raise the number of published research outputs.
  • To bridge the gap between students’ career choice and their aptitudes.
  • To provide functional learning experiences congruent to industry needs and community services.
  • To maximize exposure of faculty to relevant professional experiences to enhance delivery of instruction.
  • Leadership
  • Service
  1. Creative and Innovative individuals
  2. Critical & Analytical Thinkers
  3. Effective Communicators
  4. Collaborative & Productive Professionals
  5. Community-Conscious Leaders
  6. Confident & Self-Directed Lifelong Learners

Core Values

Lead & Serve


Graduate Attributes

  • Creative and Innovative individuals
  • Critical & Analytical Thinkers
  • Effective Communicators
  • Collaborative & Productive Professionals
  • Community-Conscious Leaders
  • Confident & Self-Directed Lifelong Learners

The university’s stakeholders should be able to demonstrate the following skills:


  • LEADERSHIP SKILL – Work collaboratively and proactively in multidisciplinary and multicultural teams and take leadership roles with a deep sense of integrity, duty, and responsibility.
  • ENTREPRENEURIAL SKILL – Exhibit entrepreneurial competence by creating business ideas and manage the functional areas (operations, marketing, finance, human resource) and other business strategies for economic and social development.
  • ANALYTICAL AND CREATIVE THINKING SKILL – Exercise analytical and creative thinking in providing strategic solutions and informed decisions to tackle discipline-related problems.
  • DIGITAL PROFICIENCY SKILL – Demonstrate literacy, fluency, and mastery of the digital landscape and of various innovative applications of technology for effective professional practice.
  • DATA ANALYTICS SKILL – Apply data-based reasoning in professional practice by accurately and proficiently translating data into abstract concepts using computing technology tools to optimize industry operations.
  • COMMUNICATION SKILL – Communicate clearly and effectively using written, oral, or non-verbal communication through mastery of five-macro skills (listening, reading, writing, speaking, viewing).
  • PROACTIVE ATTITUDE SKILL – Adapt positive, reflective, and respectful professional behavior by recognizing different value systems, undertaking controllable actions, and formulating innovative solutions to future challenges.